Assess the changing macro-economic factors that impact the optics market using PESTEL analysis and show how they have helped drive consolidation within the market.

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Case Study Questions

  1. Assess the changing macro-economic factors that impact the optics market using
    PESTEL analysis and show how they have helped drive consolidation within the
    market.
    (20 Marks)
  2. Analyse the competitive forces within UK optics industry and consider its
    attractiveness.
    (20 Marks)
  3. Using Strategic Group Analysis, identify which groups are likely to succeed, and, why,
    as the optics market continues to change.
    (20 Marks)
  4. As a manager of an independent optician in a competitive location, what competitive
    position and interactive strategies would you recommend?
    (15 marks)
  5. How might the retail optics industry develop over the next five years, and do you think
    Vision Express should adapt to avoid strategic drift?
    (15 marks)
    References, presentation and structure (10 marks)