Communication and Social Media Guidelines and Rubric.html
Overview
Social media is one of the most used forms of communication today. But with social media comes concerns like privacy and confidentiality. The use of social media becomes more challenging when applied to workplace situations. In this assignment, you will review a real-world case study and discuss your thoughts on the impact of social media in workplace communications and how you think it should be managed.
Prompt
In Chapter 18 of the textbook, read “Case in Point: Communication in the Age of Social Media” carefully. Then, write a short paper with your responses to the questions that follow the scenario.
Specifically, you must address the following rubric criteria:
Identify, with examples, at least two challenges faced by organizations and/or employees when dealing with social media.
Discuss your opinion on the incident with the conference attendees and explain how you would handle it.
Outline a social media policy for your team or organization.
Guidelines for Submission
Write and submit a short paper of about 500 words to review and respond to the case study questions. Include all citations for resources you reference in APA format.
Module Five Case Study Rubric
Criteria
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Not Evident (0%)
Value
Identify social media challenges faced by organizations and employees
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Describes at least two challenges with appropriate examples
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague examples for the identified challenges
Does not attempt criterion
30
Discuss opinion and strategy for managing the incident with conference attendees
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Presents a clear opinion about the incident; includes a well-thought strategy to handle the incident with the conference attendees from both sides
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague opinion; missing strategy for handling the incident from one side
Does not attempt criterion
20
Outline a social media policy
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Defines a clear social media policy with details about how an employee is expected to behave and how an organization should respond to social media issues
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague details in the policy
Does not attempt criterion
30
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
15
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no minor errors
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
5
Total:
100%
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