Individual Essay (80%)
Write an essay of no more than 2,500 words answering the following question:
Compare and contrast the innovation strategies of two organisations of your choice operating in the same sector in terms of their level of market engagement. Which of the two organisations do you think is more successful and why?
Marking criteria
Criterion
1.
The
Weighting
50
Marks and Comments
answer demonstrates a critical understanding of module concepts according to the literature and addresses
the question set.
2. Evidence of research/
20 20
wider reading
3. Use of relevant
examples
20
4.
Referencing,
10
presentation,
structure.
and
Overall comment
Total
Innovation, Entrepreneurship, and the Market (IEM) Dr Dina Nziku, September 2024.