PSY7006: Psychological Assessment at Work
Assignment Task
Part One: Consultancy Report
Part 1 is worth 60% of the overall grade for this module
Hua is a (fictional) popular chain of florists located in China. Hua specialises in exotic and seasonal flowers at an affordable price. Hua has two main business models. Firstly, there are physical stores located in several major towns and cities. Secondly, there is an online store where customers can choose pre–made bouquets and request for them to be delivered to a specific address.
Whilst a successful company, the CEO of Hua is concerned about the number of competitor florists who are eating into their market share. As such, the CEO is keen to hire a new Marketing Strategist to help make the brand more visible and attractive to customers. The Marketing Strategist will need to have excellent strategic decision–making skills and be comfortable presenting and pitching to stakeholders both within and outside of the company.
The successful applicant for the role will also need to have an excellent grasp of numeracy and be confident in analysing commercial data and predicting industry trends. As a senior position within the organisation the new Marketing Strategist will also need to have strong leadership skills that inspires and empower colleagues to promote the Hua brand.