MCO105TaskBriefFinalProject.pdf – EssaysForYou

COURSE CODE MCO 105 COURSE NAME Data Analysis for Managers Task brief & rubrics

• This work can be completed individually or pairs. If done in pairs, the names of both students must be on the cover page of the document, but only one
student uploads.

You must undertake a quantitative research project into any area of business. You may use any data source and any time period you wish, however, the only
condition is that data must include a time series, and that the time series includes year 2021. The aim is to produce a research project that examines a topic,
analyses data and provides recommendations to management about the topic studied.

The following is an orientation of the points to be covered in the document:

Executive summary
Overview of problem to be investigated. Impact of the problem.
Question(s) to be investigated. As results emerged, did you consider new questions? If so which?
Method: Data: What are the sources? How have you obtained/cleaned/prepared the data? It is imperative that your data sources are clearly stated; if using
data obtained from the internet you must include the URL and retrieval date; if you are using internal company data you must state source and date
Analysis: What analytical method will be used? With what variables?
Results: Evaluate the results, ensuring you refer back to the original research question. Ensure that the visualization of the results is fit for purpose.
Limitations and constraints of the study.
Recommendations to managers

• Wordcount: approx 2500
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 10 – Via Moodle (Turnitin). Sunday 11th of December, 2022, 23.59.
Weight: This task is a 100% of your total grade for this subject.
It assesses the following learning outcomes:
• demonstrate a knowledge of advanced quantitative business methodologies (principles, theories, and methods) and their applicability.
• analyze and classify different management problems using a variety of quantitative methods.
• apply and use analytical techniques to make recommendations that solve complex business problems.
• analyze business data within business decision making and determine its importance to draw conclusions and produce business reports. frame and apply different types of decision-making exercises applying the different quantitative business methodologies.

Learning Descriptors Fail Below 83% Fair 83- 85 % Good 85-89% Exceptional 90-100%
Purpose & Understanding KNOWLEDGE & UNDERSTANDING 35%
Very poor coverage of central
purpose, goals, research
questions or arguments with
little relevant information
evident. Virtually no evidence of
understanding or focus.

Minimal understanding of
purpose of the study; factual
errors evident. Gaps in
knowledge and superficial
understanding. A few lines of
relevant material.

Reasonable understanding and
clearly identifies the purpose,
goals, research questions or
argument. Reflect partial achievement of
learning outcomes.

A sound grasp of, and clearly
identifies, the purpose, goals,
research questions or argument.
Some wider study beyond the
classroom content shown.

Effectively describes and explains
the central purpose, arguments,
research questions, or goals of
the project; explanation is
focused, detailed and
compelling. Recognition of
alternative forms of evidence
beyond that supplied in the

Content is unclear, inaccurate
and/or incomplete. Brief and
irrelevant. Descriptive. Only
personal views offered.
Unsubstantiated and does
not support the purpose,
argument or goals of the
project. Reader gains no
insight through the content
of the project.

Limited content that does not
really support the purpose of
the report. Very poor
Displays only rudimentary
knowledge of the content
area. Reader gains few if any

Presents some information
that adequately supports
the central purpose,
arguments, goals, or
research questions of the
project. Although parts
missing, it demonstrates a
level of partially proficient
knowledge of the content
area. Reader gains some

Presents clear and
appropriate information
that adequately supports
the central purpose,
arguments, goals or research
questions of the project.
Demonstrates satisfactory
knowledge of the content
area. Reader gains proficient

Presents balanced, significant
and valid information that
clearly and convincingly
supports the central purpose,
arguments, research
questions or goals of the
project. Demonstrates in-
depth and specialised
knowledge of the content
area. The reader gains
important insights

Organization COMMUNICATION 10%
Information/content is not
logically organized or
Topics/paragraphs are
frequently disjointed and fail
to make sense together.
Reader cannot identify a line
of reasoning and loses

Information/content is not, at
times, logically organized or
presented. Topics/paragraphs
are frequently disjointed
which makes the content
hard to follow. The reader
finds it hard to understand
the flow of the report.

Information/content is
presented in a reasonable
Topic/paragraph transition is
unclear in places with
linkages for the most part.
Reader can generally
understand and follow the
line of reasoning, although
work needed to be
proficiently organized.

Information/content is
presented in a clear and
understandable sequence.
Topic/paragraph transition is
good with clear linkages
between sections and
arguments. Reader can
understand and follow the
line of reasoning.

Information/content is
presented in a logical,
interesting and effective
sequence. Topics and
arguments flow smoothly
and coherently from one to
another and are clearly
Reader can easily follow
the line of reasoning and
enjoyed reading the

Use of References COMMUNICATION 10%
Little or no evidence of
reference sources in the
report. Content not
supported and based on
unsubstantiated views.

Most references are from
sources that are not peer-
reviewed or professional,
and have uncertain
reliability. Few if any
appropriate citations are
Professionally legitimate
references are generally
used. Fair citations are
presented in most cases.
Some of the
Professionally and
academically legitimate
references are used. Clear
and accurate citations are
presented in most cases. The
majority of the
Presents compelling evidence
from professionally and
academically legitimate
sources. Attribution is clear
and accurate. References are
75% from primarily peer-

provided. Reader doubts the
validity of much of the

comes from sources that are
reliable, but more academic
sources needed to be

e comes from sources that
are reliable. Harvard
formatting is used
accurately and consistently
throughout the research

reviewed professional
journals or other approved

Formatting and data visualisation COMMUNICATION 10%
Research project
exhibits no formatting,
or frequent and
significant errors in
Harvard formatting.

There are too many errors in
the Harvard formatting to be
acceptable as a partially
proficient piece.

Adequately presented work,
however some charts and
diagrams are not fit for
Well presented, all charts,
diagrams and tables are fit
for purpose.
Excellent, professional

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