Ride Sharing Promotions Research
There are a number of potential research projects that could explore the ways in which ride-sharing companies’ promotion tactics disadvantage drivers. Here are a few examples:1. Study the impact of discounts and promotions on driver earnings: This could involve analyzing data from a ride-sharing company to determine the effect of different promotions on driver earnings. Researchers could also survey drivers to gather their perceptions of how promotions and discounts impact their income.
2. Examining the effects of surge pricing on driver earnings: Researchers could analyze data from ride-sharing companies to determine how often surge pricing is used, and the impact of surge pricing on driver earnings. Researchers could also survey drivers to gather their perceptions of surge pricing and its impact on their income.
3. Investigating the impact of rider preference on driver earnings: Researchers could conduct a study to determine the extent to which drivers are prioritized for higher-paying fares, and the impact of this preference on driver earnings.
4. Examining the effects of the driver-rating system on driver earnings: Researchers could conduct a study to determine the correlation between driver rating and earnings.
5. Investigating the drivers’ perception of the fairness of the algorithm used by the ride-sharing company: Researchers could conduct a survey of drivers to gather their perceptions of the fairness of the algorithms used by ride-sharing companies to determine fares and allocate riders to drivers.These are just a few examples of potential research projects that could explore the ways in which ride-sharing companies’ promotion tactics disadvantage drivers. It would be important to ensure a proper methodology, data gathering techniques and proper sampling methodologies to ensure the validity of the research.