Assignment Task
Business Opportunity Description
- Clearly describe your team’s ‘social enterprise idea’ and its viability in terms of:
- The specific products, services or other offerings you will be selling to generate revenues and profits.
- Your business’ role, e.g. manufacturer, wholesaler, retailer, service, facility, venue, etc.
- What social or environmental issue or need is your business / product / service addressing? And how?
- Briefly specify its overall social/environmental benefits
- How/why is this a viable (attractive and profitable) business opportunity?
- What geographic and customer segments do you plan to sell to in the first few years?
- What are your growth (expansion/diversification) plans after that?
Customer Value Proposition (CVP)
- How will your product/service/offering meet the needs of your target customers?
- List key Features, Attributes, Benefits (FABs) and Unique Selling Points (USPs) of your product/service that meet customer needs/wants.
- Also include its sustainable (social/environmental) FABs and USPs.
- What pricing strategy will you use and why? Provide a rational justification.
- What will be your average unit price (or range) vs. your competitors?
Competitive Advantage
Describe how your company would establish a competitive advantage, i.e. describe its core competencies and attributes that would make your company and/or its product/service offering better than its competitors, and which competitors cannot, or find it difficult to, copy or acquire.