The topic Big Data has attracted research interest in the information systems literature. What is Big Data? How is Big Data different from other data? What ways Big Data is used for business innovation? How is Big Data related to Business Intelligence? State some interesting and important research questions about either Big Data or Business Intelligence or both.
Below is a list of research streams in Big Data. Please select two research streams you find interesting and find at least two peer reviewed articles on each stream from any journal (preferably IS or Computer Science or any Business Administration discipline related journal i.e. Marketing, Management, etc.). Describe the findings of each study. More precisely, (a) how do the predictor variables influence the predicted variables? (b) What is the practical contribution(s) of each research? (c) How could future research extend the theory put forward in each of the research you have included in your answer?
You can use portals like Google Scholar, Web of Science, JSU Library Search, etc. to find articles on peer reviewed journals. Please include a Reference section at the end of your answer section. Use API guidelines to create the reference for each of your sources.
Big data and machine learning in business decision-making and performance evaluation
Big data in marketing, promotions, and social networking
Big data and information security behavior
Big data in supply chain management
Big data and predictive algorithms in business, marketing, finance, and accounting
Big data and business ethics
Big data and investment decisions
Big data and online shopping
Big data and customer engagement
Big data, machine-to-machine (M2M) analytics to improve product life-cycle management
Big data and credit analysis
Big data and insurance