STORY TELLING IN MARKETING AND SALES – Assignment
Story-Telling Portfolio Project Part (2)
Executing Your Story
Good marketing consists of telling the right story to the right people at the right time. Now that we know who the right people are, it’s time to create the story.
NOTE FOR THE WRITER: YOU CHOOSE “NIKE” AS YOUR BRAND IN THE PROJECT PART (1) SO YOU WILL WRITE ABOUT “NIKE” IN THIS ASSIGNMENT. I also attach Portfolio Project Part 1 too for your reference.
Portfolio Project (Part 2) consists of 2 MAIN TASKS:
Answer the followings (minimum 350-400 words, combine 1 to 2)
1) DEVELOP A “ CREATIVE BRIEF” FOR YOUR BRAND’S UPCOMING SOCIAL MEDIA CAMPAIGN . Remember to consider your unique selling and value propositions, objectives, and goals you want to achieve. Also, make sure you consider which social media platforms you want to use to deliver your message.
Here’s a great article on creative briefs “Guide: How to Write a Creative Brief (With Examples)”
2)It’s time to execute your message using the creative brief as your guide. “ CREATE 2 EXAMPLES OF DIGITAL CONTENT” THAT WILL RESONATE WITH YOUR TARGET MARKET AND ACHIEVE YOUR MARKETING OBJECTIVES. It can be a YouTube video, a podcast, a UGC campaign, a blog post, digital ad, social media post, etc. Tell a great story to your audience.
Note: Write a minimum of 350-400 words for above 2 questions, conveying your own thoughts/views.
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