You were a marketing consultant recruited to identify an avenue for a new brand extension product line for your selected organisation.
In that assessment, you developed a greater understanding of the current Australian marketplace for ‘toy’students are amarketing teamworking for LEGO Australia, Fisher-Price Australia or Nerf Australiaand your task is to create a new brand extension to introduce into the Australian marketplace. The new product you are launchingmust be a new product linefor the company – for example, Kellogg’s currently has Baked Twists in its snack product line – so you could not add to this existing product line but instead need to create a new product line for Australian consumers.
The new product could be available overseas or new to the global/Australian market.Important: your new toy productcannotsimply be a new version of a popular product. For instance, Fisher-Price cannot introduce a new ride on toy. Students should discuss any product concerns with their tutor prior to progressing further with the assessment.products and identified potential opportunities and threats for brands in this industry to explore in the future.In this assessment, you are tasked with working as a team to create a brand strategy for that company in the toy and games industry (see below) and its new brand extension